An asset for recruitment and CSR strategies
"For companies, work-study programs represent a means of investing in the deployment of a Corporate Social Responsibility (CSR) policy by attracting a wider range of profiles. From a recruitment point of view, work-study programs are becoming a strategic asset, both in terms of employer brand and talent attraction and retention", says Rose-May.
"Integrating new generations of workers up to 3 years before they enter the job market offers several advantages to companies. On an individual basis, the company will strengthen the attractiveness of its employer brand and image among young candidates. It will also build up a pool of trained talent from which it can draw to support its growth and development. Thanks to the complementarity between theory and practice, and between the two learning environments (school and company), work-study programs give companies a fresh perspective and the opportunity to "take their noses out of the water", question themselves and become more innovative. A dynamic that, in the long run, represents a powerful lever for retention and competitiveness.
At sector level, we can see that companies are increasingly aware of the role they have to play in the evolution of the job market. They know that work-study programs don't systematically lead to students being recruited by them, but by training them in the skills the sector needs to remain competitive, they are contributing to a pooling of skills, particularly in the field of STEM (Science, Technology, Engineering & Mathematics", Rose-May points out.